We dream up drinks.
We make drinks. At scale.
Our products
The New Ground™ Lab
Innovation and creativity is the heart of what we do.
The New Ground Lab is where we explore new ideas, experiment with unique ingredients, and develop cutting-edge coffee-based products. Our team of experts is dedicated to the highest-quality services for new coffee products — from formulation to packaging and everything in between.
Every product is unique
We put in the work.
World-class quality coffee products, developed from the ground up to meet your goals and the needs of the market.
We start with coffee and work with you to develop beverages, powders and formats tailored to your needs.
What we do
Formulate & prototype
White-space concept to a validated, scalable recipe.
On-trend by default
GLP-1, high-protein, functional, plant-based.
Claims & compliance
Substantiated claims, compliant all the way to shelf.
Idea to shelf, fast
Most programmes land in 16–20 weeks.
From bean to brew.
Every product is unique — which is why we take the time to get the formulation right for your goals and the market. We source every ingredient and offer a range of options to respond to trends and consumer demand.
The New Ground™ process
Idea to pallet, one path.
After the briefing, rapid prototyping and sampling, you’re issued a Product Specification Sheet (PSS) — everything from labelling (NIP + claims) to processing details and how your product is packed and arranged on the pallet.
01
The new idea
Your concept — or a gap we’ve spotted in the market.
02
NPD briefing
We capture the target: format, market, claims, budget.
03
Consultation
The lab pressure-tests feasibility and direction.
04
Sourcing
Ingredients and materials matched to your goals.
05
Rapid prototyping
First formulations, fast — something to taste.
06
Sampling & feedback
Iterate on real samples until it’s right.
07
Revisions
Dial in flavour, texture, shelf-life and cost.
08
Sign-off
You approve the final formulation.
09
Product Spec Sheet
Labelling (NIP + claims), processing and pallet spec.
10
Production
Manufactured at scale, packed and palletised.
Selected work
Case study
GLP-1 companion drink
High-protein · meal-support
Product
RTD matcha
Shelf-stable · clean label
Product
Functional cold brew
Nootropic blend
Want to start the process?
Let's bring your coffee ideas to life.
Tell us what you’re making — we’ll bring the innovation and expertise.